Eye-Catcher TrialEat

Robin Hollander

Food festival ProefEet is missing an eye-catcher. Something that attracts attention every year and that can be presented to a wide audience from the innovative and creative disciplines. An element that, in addition to the existing concept, is image-defining, challenging and entertaining for the public every year. For example, innovations in the field of food, entertainment, recreation or sustainability can come together in this element, such as virtual reality, cocooning, augmented reality or an experience center. But art can also be considered in combination with food or waste from the catering industry.

Over this one challenge
Eye-Catcher Trial Eat

Robin Hollander


How can an eye-catcher or experience Proef Eet give an innovative twist every year that creates the “did you see that” effect so that visitors look forward to that experience every year?

Ideas are, for example, a flavor wheel; 2 or 3 courses in a mini Ferris wheel. But also a food print lab. It just has to be of such a level that people want to see or experience it. It does not always have to be directly related to food, but a twist to Proef Eet as the showcase of the hospitality industry is necessary.

The project will be completed before July 1, 2022, so that the product can be exhibited during the next ProefEet.